<b>"Post daily or the algo demotes you."</b>

<b>"Post daily or the algo demotes you."</b>

The belief frames TikTok as a relationship you must feed, with absence as punishment. It's projection — no documented mechanism penalizes a gap.

The mechanism: each video is tested on its own merits regardless of when your last one posted. Accounts go quiet for months and return to full reach with a strong video. "Posting daily works" is survivorship: daily posters make more videos, so they roll the dice more, so they hit more — not because frequency itself is rewarded.

What's true: frequency raises your <i>shot count</i>, not your per-video odds. Three great videos beat seven mediocre ones — every time.