The closing question that lowered replies

The closing question that lowered replies
Popular advice: "End every cold DM with a question to prompt a response."
Myth. A vendor tested 2,400 DMs ending in "Open to chatting?" versus a specific statement: "Sending a free unit to your studio this week if you want one." Question close: 8% reply. Statement close: 15%. The open-ended question handed the recipient work — decide, frame an answer, commit. The statement gave a concrete thing to accept or decline. It's not a question that drives action — it's a low-effort yes. Make the next step a one-tap decision, not an essay prompt.