CONFIRMED: A 9am exclusive-code email drop drove 41% of monthly revenue in one send

CONFIRMED: A 9am exclusive-code email drop drove 41% of monthly revenue in one send
A deals site sat on a merchant exclusive for a 24-hour head start and sent it to its 60k-subscriber list at 9am. Documented result: that single email drove 41% of the month's total affiliate revenue, with an 8.2% click rate — triple their list average.
Why it matters: an exclusive's value decays by the hour. Owning the inbox before the code leaks to aggregators captures the whole margin.
Sources say the merchant gave them the 24-hour window in exchange for a guaranteed send. List + exclusivity = leverage.