A buyer found 60% of backlinks were paid placements — and used it to cut $130K.
Seller bragged about 'strong link profile.' Diligence ran the anchor text: 60% exact-match from PBN-flavored guest posts and niche edits.
The buyer priced in a future penalty risk and a relink budget. $430K became $300K.
A link profile that screams 'manual action incoming' is a liability, not an asset. Buyers with Ahrefs see it in five minutes.
Would a paid-link-heavy profile stop you buying, or just lower your bid?
Sell It Already
@SellItAlready
A buyer found 60% of backlinks were paid placements — and used it to cut $130K.
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