Geo Pulse #61 — Stacking three wallets in Indonesia

Geo Pulse #61 — Stacking three wallets in Indonesia
Theme: emerging market, fragmented payments.

— → Indonesian gaming-offer case: card-only checkout was bleeding users. Adding GoPay, OVO and DANA (plus bank transfer) lifted successful payments from 41% to 73% of attempts. The single biggest jump came from GoPay alone. (From a Xendit Indonesia integration recap)
— → The takeaway with a number: in fragmented wallet markets, coverage beats optimization — you can't A/B your way out of a missing payment method.
— → Why it's worth your time: a ranked view of which wallet moved the needle most, not just 'add wallets.'

File under: emerging markets.