Standardizing a usage-rights menu added $9,600 in a quarter on existing deals

Standardizing a usage-rights menu added $9,600 in a quarter on existing deals
We were giving away paid usage and whitelisting for free, baked invisibly into the base price. We pulled it out into a standard add-on menu.

The menu, attached to every quote:
— Organic posting: included
— 30-day paid usage: +$150
— 90-day paid usage: +$350
— Spark/whitelist access: +$200
— Full buyout, 1 year: +$900

Nothing about the videos changed. Over one quarter, 38 deals attached at least one usage line, adding $9,600 we previously left on the table.

Save the rights menu. Usage is a separate, priced deliverable — always itemize it.