Rotating 3 creatives lifted EPC from $0.31 to $0.58 (+87%) in 21 days.
Cohort: one nutra offer, single GEO (US), one network. EPC = earnings per click. Baseline ran a single static creative for 6 weeks.
— Day 0–7: 1 creative, EPC $0.31 ▏▏▏ (n=14,200 clicks)
— Day 8–14: 3 creatives rotated even, EPC $0.47 ▏▏▏▏▏ (n=16,800)
— Day 15–21: winner scaled to 70% weight, EPC $0.58 ▏▏▏▏▏▏▏ (n=19,500)
Conversion rate moved 1.9% → 2.6%. Click cost held flat, so the gain was pure creative variance, not traffic quality.
Read: rotation surfaced a 1.9× spread between best and worst angle that a single-creative test would never have exposed.
Network Vitals
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Rotating 3 creatives lifted EPC from $0.31 to $0.58 (+87%) in 21 days.
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