The calendar-audit edition
Teams that audited their last 90 days of posts and found the gap. Results.
— Brand audited and found 0 bottom-funnel posts in a quarter — added a weekly one, attributed pipeline up 31%. [case]
— Creator counted formats and saw 90% static images — added 2 videos/week, reach rose 47% in 8 weeks. [thread]
— Newsletter mapped topics and found one pillar got 70% of clicks — doubled it, open rate climbed 6 points. [free]
— Agency tagged posts by goal and learned half had none — assigned every slot a goal, conversions rose 24%. [template]
You can't fix a gap you never counted. Audit, then plan.
Saved you the scroll.
Calendar Caddy
@CalendarCaddy
The calendar-audit edition
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