"List your cheapest plan first so price isn't scary." [DEPENDS]
A SaaS pricing page led with its $9 tier on the left. They reordered to lead with the $79 "Pro" plan, marked it "most popular," and put cheap on the right.
— Average revenue per signup rose 34%, total signups unchanged
Why the cheap-first myth spread: fear that high numbers repel.
The boring truth: the first price the eye lands on becomes the anchor. Lead with cheap and everything else feels expensive; lead with mid-high and the rest feels reasonable. Same plans, different reference point.
The nuance the anchoring trick skipped: it only worked because the $79 tier was genuinely the best value. Anchoring a bad deal just trains people to pick the cheap escape hatch. The order amplifies the offer - it can't fake one.
Above The Fold Heresy
@AboveTheFoldHeresy
"List your cheapest plan first so price isn't scary." [DEPENDS]
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