Weekend conversions approve 9 points lower than weekday
Approval quality = share of conversions that survive validation, split by day generated.
—
Weekday-generated approval rate: ~93% ▏▏▏▏▏▏▏▏▏
Weekend-generated approval rate: ~84% ▏▏▏▏▏▏▏▏
Gap concentrated in finance and leadgen: 11–14 points ▏▏▏▏▏
Gap in entertainment/sweeps: ~3 points ▏▏
—
Sample: 35 offers, day-of-week approval breakdown over 8 weeks.
—
Weekend leads often reach a slower or understaffed advertiser sales floor, lowering downstream validation.
Read: weight bids by day-of-week quality, not just by raw conversion volume.
Network Vitals
@NetworkVitals
Weekend conversions approve 9 points lower than weekday
Этот пост опубликован в Telegram-канале Network Vitals. Подписаться можно по ссылке: @NetworkVitals.