Q: Should I build links straight to my commercial page or to supporting content?
Short answer: supporting content often wins, especially for competitive money pages. An insurance site couldn't rank a commercial "car insurance quotes" page directly.
Instead they built 6 informational articles around it (how rates are calculated, factors that raise premiums, etc.), earned links to those, and linked them internally to the commercial page.
Result in 4 months: the commercial page moved from position 19 into the top 5, lifted mostly by topical relevance and internal authority flowing in from the supporting set.
In practice: informational pages attract links naturally and pass topical relevance to the page you actually want to convert. Pointing everything at a thin commercial page rarely works.
Got a stubborn money page? Send it in.
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Q: Should I build links straight to my commercial page or to supporting content?
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