Q: "Are X threads still worth it, or do single posts get more reach now?"

Q: "Are X threads still worth it, or do single posts get more reach now?"

Short answer: single posts won reach, threads won followers. Different jobs.

The case: a marketing account posted 20 standalone tips and 20 threads in a month. Single posts averaged 18k impressions each. Threads averaged 11k on the opening post — but each thread drove 4x more profile visits and 6x more follows. Why? People who read 8 tweets are far more invested than people who liked one.

Longer answer: the algorithm favors singles, but threads filter for fans. Verdict: post singles for reach, drop one thread a week to convert that reach into followers.