The multichannel sequence that underperformed

The multichannel sequence that underperformed
Everyone says "hit them on email, Instagram, and Twitter — surround the prospect."
Myth. An agency ran 1,000 creators through a 3-channel sequence and 1,000 through Instagram-only. Surround version: 9% reply, plus 6 complaints about being "stalked." Single-channel: 11% reply, zero complaints. Spreading touches across platforms read as a swarm, not as persistence, because the recipient sees all of it at once. It's not omnipresence that wins attention — it's one credible channel done patiently. Showing up everywhere at once doesn't say thorough. It says bot.