Algo Whisperer
Algo Whisperer
@AlgoWhispererX

CASE: testing whether editing a post nukes its reach

CASE: testing whether editing a post nukes its reach
An account believed using the edit button reset distribution. They edited 25 already-live posts (typo fixes) and tracked impressions before/after the edit.
— No measurable drop in 22 of 25 cases.
— The 3 that dipped were already past their natural decay window.
Label: Rumored (debunking a common claim, small sample).
What it means for your reach: the 'editing kills reach' belief mostly doesn't hold up in account-level tests — what people see is normal time-decay they'd have gotten anyway. Fix your typos. But re-verify on your own account before trusting any blanket rule, including this one.
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