The electrician who posted his way back

The electrician who posted his way back

Meet an electrician in Kansas City. Solid 4.7 rating, 90 reviews, drifting downward in the pack for six months with nothing obviously wrong.

We compared his profile to the two above him side by side. His was a museum: claimed, filled out, and then never touched. Theirs showed Google Posts every week — offers, jobs, a panel upgrade with photos.

An untouched profile tells Google the owner stopped caring. Activity is a freshness signal, and his last sign of life was eleven months old.

We set a simple cadence: two posts a week — a recent job with a photo, a seasonal tip, a service highlight — each naming a service and a neighborhood.

Three weeks in, the ranking hadn't moved and he was ready to quit.

Week six, it lifted.

Position 6 to position 3 over two months, profile views up 35%, calls up 24% — all from posting, no links, no new reviews.

The lesson: a Google Business Profile is not a billboard you hang once — it's a feed, and the businesses that feed it weekly outrank the ones that framed it on the wall.