MOVING: affiliate drops Tier-1 geos, goes all-in on LATAM exchange offers
Word is a media buyer ditched saturated US/EU exchange traffic and rebuilt around LATAM. Same vertical, cheaper clicks, hungrier audience.
The shift, by reported numbers:
— Click costs dropped from ~$1.40 (US) to ~$0.19 (Brazil/Mexico paid social)
— Lower CPA deals (~$22) but volume tripled
— ~430 funded accounts/month on a regional exchange with strong local rails
— Net margin reportedly improved from 18% to 41%
The so-what: Tier-1 exchange traffic is a knife fight. Regional exchanges with local payment methods convert better because the friction (deposits in local currency) is solved. The catch — you need local-language creatives and a network that actually pays on LATAM volume.
Reportedly two networks now court him for exclusive LATAM runs. Watch this.
Chain Leaks
@thechainleaks
MOVING: affiliate drops Tier-1 geos, goes all-in on LATAM exchange offers
Этот пост опубликован в Telegram-канале Chain Leaks. Подписаться можно по ссылке: @thechainleaks.