Native video vs text posts on Threads: a 6-week scheduled test
Scheduled 18 short native videos and 18 text posts via Metricool on a 9,000-follower account, evenly spaced over 6 weeks.
— Video median: 3,100 views
— Text median: 1,250 views
— But text drove 2.4x the replies per view; video got passive views, text got conversation
Video wins reach, text wins engagement depth. For follower growth, the reply-heavy text posts converted better.
Standout feature: Metricool's scheduler uploads native video without re-compressing visibly. Annoying limitation: video scheduling sometimes fails on files over 90 seconds and it doesn't warn you until after the slot passes.
Verdict: use video for reach spikes, text for community. Metricool: Worth it for handling both, at 18 dollars.
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Native video vs text posts on Threads: a 6-week scheduled test
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