Spotted: 12 employees out-reached the brand page 8x
A B2B company asked 12 staff to each reshare one company post weekly with a personal line on top. Combined, those personal posts pulled 8x the reach of the official page over a quarter and sourced 30% of inbound demos. LinkedIn throttles brand pages and boosts people — the org chart is your distribution network if you activate it. Faces beat logos. Watching this.
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Spotted: 12 employees out-reached the brand page 8x
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