Cutting an affiliate list from 9 links to 1 doubled the revenue. Counterintuitive, I know.
A kitchen channel used to dump every product mentioned into the description. They tested a single "my #1 pick" link on a comparison video.
9-link version: 3.8% click rate, spread thin across products. 1-link version: 7.9% click rate, all on the highest-commission item.
Choice paralysis is real. Every extra link splits attention and dilutes the sale.
Decide for them. Recommend ONE thing. Too bold?
Hook & Link
@HookAndLink
Cutting an affiliate list from 9 links to 1 doubled the revenue. Counterintuitive, I know.
Этот пост опубликован в Telegram-канале Hook & Link. Подписаться можно по ссылке: @HookAndLink.