Case study: cutting 12 months down to 2 saved her year
Exclusivity length = how long you must turn away competing brands.
A fashion creator got a $1,800 offer with "12-month category exclusivity." A full year of refusing every other clothing brand — easily $5,000+ in lost deals.
She didn't reject it. She shrank it: "I can offer 2 weeks of exclusivity around the campaign. 12 months would need to be $6,000."
The brand only really needed exclusivity during launch. They agreed to 2 weeks at the original $1,800.
The lesson: brands often ask for more exclusivity than they need. Shrinking the window is easier than raising the price.
Your move: when you see a long exclusivity period, propose a short one tied to the campaign dates.
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Case study: cutting 12 months down to 2 saved her year
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