Geo Pulse #57 — Pricing in lira vs USD in Turkey
Theme: a currency display test with a clear winner.
— → E-commerce case: under high inflation, a store A/B-tested showing prices in Turkish lira vs USD. Local-currency display won — add-to-cart up 19%, but refund/dispute rate dropped because buyers weren't surprised at the bank conversion. (Shared in a paysera-style merchant comparison)
— → The twist: in some hyperinflation markets USD anchoring wins instead; this one went local. Test, don't assume.
— → Why it's worth your time: it shows currency choice is a conversion and a retention lever, not just cosmetics.
File under: country deep-dives.
Geo Pulse
@thegeopulse
Geo Pulse #57 — Pricing in lira vs USD in Turkey
Этот пост опубликован в Telegram-канале Geo Pulse. Подписаться можно по ссылке: @thegeopulse.