Q: We suspected the network was scrubbing us — how did we prove it cost 18% of payouts? A: Scrubbing is when a network silently discards a slice of your conversions (sometimes legitimately for fraud, …
Q: Our chargeback rate hit 2.8% and the offer paused us — what specifically caused it? A: A chargeback is when a buyer disputes a charge with their bank instead of asking the merchant for a refund. Ca…
Q: KYC was killing 60% of our conversions — how did one team cut that to 22%? A: KYC (Know Your Customer — the identity check after signup) is a real conversion graveyard, but most of the loss is fixa…
Q: We added one filter and bot traffic dropped from 31% to 6% — which filter, and is that normal? A: Yes, that's a realistic result, and the filter was a headless-browser check (detecting automated br…
Q: Our lead rejection rate jumped to 41% overnight — what did the advertiser actually find? A: We pulled one real case where a dating offer suddenly rejected 41% of leads (up from 9%). The advertiser …
Q: I sent incentivized traffic to an offer that allows it, so why did the advertiser still complain about quality? A: 'Incent allowed' and 'this incent flow fits this offer' are two separate things, a…
