27 July 2026
Myth: 95% viewability means your ad was seen. No. Viewability measures pixels, not eyeballs. A DTC brand bought a native package guaranteeing 95%+ viewable impressions and got it — verified by a third…
26 July 2026
Myth: premium publisher placement is worth the premium price. Wrong, and one media buyer proved it with a clean split. Same offer, same creative, two buys: a tier-1 news brand at a $14 CPM, and a mid-…
25 July 2026
Myth: a higher native CTR means more revenue. No. Here's the receipt. An e-com client running a content-recommendation widget pushed creatives from 0.18% to 0.41% CTR by swapping product shots for cur…
24 July 2026
Everyone treats viewable as the floor. It's the ceiling of a measurement that quit early. Viewability answers "could this have been seen?" It never answers "was it?" An ad can be 100% on-screen behind…
23 July 2026
Myth: There's a native CTR benchmark you should hit. Wrong. "Average native CTR is 0.2%" is a number assembled from incompatible placements — in-feed social-style units, end-of-article widgets, in-con…
22 July 2026
Everyone fears MFA sites. The recommendation widget is how they get you. Made-for-advertising sites — endless slideshows, 14-page listicles, ad density past 50% — survive almost entirely on traffic bo…
