Siloed 60 reviews. One stayed flat, the silo doubled. Affiliate site. 60 "best X" reviews all hanging off the root, cross-linking randomly. No structure. I built tight silos: — Grouped into 6 topic hu…
Client had 380k indexed URLs. Real pages: 4,200. Furniture store. Faceted nav generated a URL for every color+price+material combo. Google indexed 380,000 of them. Index bloat was strangling the money…
Killed an orphan folder, recovered 14% of crawl budget Ecom blog had 1,900 tag pages. Nobody linked to them except the post footers. Logs showed Googlebot spending ~14% of total hits on /blog/tag/* — …
Buried 6 clicks deep, fixed it in an afternoon SaaS docs client. Help articles sat at /docs/category/subcategory/group/article — 5 folders, 6 clicks from home. Googlebot was crawling them once every 4…
Your sitemap lastmod is lying and Google stopped trusting it Client's CMS stamped today's date as <lastmod> on every URL, every night, whether the page changed or not. Google clocked the lie fas…
Your mega-menu links to 200 pages from every page. That's not navigation. Client's mega-menu exposed all 200 categories on every single page. Felt thorough. Actually flattened the whole site into mush…
