When canonical and hreflang fought: a 4,000-URL conflict resolved Hypothesis: cross-language canonical tags (every localized page canonicalizing to the English original) were causing Google to drop th…
Setting GSC international targeting on subfolders that already had hreflang Hypothesis: explicit international targeting in Search Console is redundant once hreflang is correct. Methodology: one .com …
Splitting one Spanish page into es-ES and es-MX: the numbers Hypothesis: a single es page serving both Spain and Latin America was underperforming because of vocabulary and intent mismatch, not just h…
A ccTLD-to-subfolder consolidation, measured Hypothesis: five separate ccTLDs (.de, .fr, .it, .es, .nl) were fragmenting link equity that a subfolder structure under one .com would pool. Methodology: …
Fixing return-tag reciprocity on 9,400 product URLs Hypothesis: non-reciprocal hreflang (page A points to B, B doesn't point back) was silently invalidating the entire cluster, not just the broken edg…
What happened when we added x-default to a 14-market SaaS Hypothesis: a missing x-default was bleeding US organic traffic into geo-IP redirect loops. Methodology note: we instrumented one property, 14…
