The "best time to send" experiment
Popular advice: "Send cold DMs Tuesday 9am for peak open rates."
Myth. An agency scheduled 8,000 messages across every weekday slot for two months. The spread between the best window and the worst? Under two percentage points on replies. Saturday evening, supposedly dead, tied Tuesday morning. The send-time gospel optimizes a variable that barely moves while people obsess over it instead of the message. It's not when you send that's broken in cold outreach — it's what. Fix the offer; the clock is rounding error.
Cold DM Confidential
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The "best time to send" experiment
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