Where the deals actually closed

Where the deals actually closed
Everyone says "two follow-ups max, then move on — more looks desperate."
Myth. A micro-agency tracked 900 outreach threads to influencers over a quarter. First message: 14 replies. Follow-up one: 11. Follow-up two: 9. Follow-up three and four: 17 combined. Nearly half of all positive replies arrived after the point most senders quit. The ones who stopped at two left money on the table not because the offer was weak, but because busy people reply on their schedule, not yours. Cadence isn't pestering — abandonment is.