Linking deep instead of to the homepage doubled our answer's conversions.
Client was linking every Quora answer to their homepage. Classic. Lazy.
We changed nothing about the answers except the destination — sent readers to the specific comparison page that matched the question.
Same answers. Same traffic volume (~1,900 clicks/month).
Conversion rate on that traffic: 1.1% to 2.4%.
The homepage makes a high-intent reader start over and hunt. The deep link drops them exactly where their question gets answered with a CTA.
Every generic homepage link on Quora is a leak. You did the hard part — earning the click — then fumbled it at the door.
Match the link to the question. Always.
Fight me:
Answer Heat
@AnswerHeat
Linking deep instead of to the homepage doubled our answer's conversions.
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