Geo Pulse #55 — BLIK and the Polish mobile gap
Theme: the missing button costing you the sale.
— → Polish subscription case: mobile checkout was converting at half the desktop rate. Root cause wasn't speed — it was that BLIK (the dominant PL mobile payment) wasn't offered. Adding it closed the gap and lifted mobile conversions ~62%. (Detailed in a Przelewy24 integration recap)
— → Why it's worth your time: a clean example of diagnosing a GEO problem by device split — desktop fine, mobile broken, payment-method-shaped.
— → Borrowable method: when one device underperforms in a single country, check local payment coverage before you touch the funnel.
File under: payment methods by GEO.
Geo Pulse
@thegeopulse
Geo Pulse #55 — BLIK and the Polish mobile gap
Этот пост опубликован в Telegram-канале Geo Pulse. Подписаться можно по ссылке: @thegeopulse.