Holiday calendar edition: the odd-day payoffs

Holiday calendar edition: the odd-day payoffs
Forget the big four. Niche 'national days' did the heavy lifting here.

— Coffee brand built a calendar around micro-holidays — 'National Espresso Day' post out-sold its actual Black Friday email by 14%. [case]
— Pet store mapped 11 quirky pet days across the year — engagement on those posts ran 3x the account average. [thread]
— B2B tool tied content to 'World Backup Day' — one themed post drove 1,900 trial signups in 48 hours. [free]
— Bakery planned around regional festivals competitors ignored — local foot traffic on those days rose an estimated 25%. [template]

The crowded holidays are crowded. Mine the calendar's margins.
Saved you the scroll.