Seasonal hooks edition: lead-time wins

Seasonal hooks edition: lead-time wins
The teams that planned the hook early, not the week-of. Numbers below.

— Travel blog published its 'summer packing' guide in March — ranked page 1 by May, captured 3x the seasonal traffic of last year. [case]
— Stationery shop built its back-to-school calendar in June — July email revenue jumped 61% vs the prior year's last-minute push. [thread]
— Recipe creator banked 8 holiday videos by September — December posting ran on autopilot during her busiest sales month. [template]
— Finance newsletter teed up 'tax season' content 10 weeks out — that single series drove 19% of annual signups. [free]

Early beats clever. Plan the season a quarter ahead.
Saved you the scroll.