Moved one testimonial above the fold, +19% trials

Moved one testimonial above the fold, +19% trials

Smallest change I tested all month. Biggest surprise per pixel.

Setup. Control = testimonials in their usual slab halfway down the page. Variant = pulled ONE testimonial, the one with a real face and a hard number ('cut our CAC 40%'), and stuck it right under the hero CTA. 4,100 sessions, 10 days.

Result. Trial starts 3.4% to 4.0%, +19%. The other testimonials below stayed put. Just needed one piece of proof before the fold, not a wall of them.

Day 6 it held its lead clean. No drama.

Go grab your single strongest testimonial, with a number, and put it above the fold. One. Not the whole wall. Report back.