LEAK: the affiliate who A/B'd CPA vs revshare on the same exchange — results inside
A media buyer split identical traffic to one exchange under two deals: flat $45 CPA on link A, 35% lifetime revshare on link B. Same creatives, same geo (Tier-1 EU), 50/50 for 6 months.
What the spreadsheet reportedly showed:
— Link A (CPA): $45 x 220 = $9,900, banked in month 1
— Link B (revshare): slow start, but $14,800 cumulative by month 6 and still climbing
— Breakeven crossover hit at month 3.5
The so-what for affiliates: if your traffic is high-LTV active traders, revshare overtakes CPA fast. If it's one-shot promo hunters, take the CPA and run. This guy now routes by traffic source — paid social to CPA, organic to revshare.
Word is he renegotiated to hybrid after seeing this. Watch this.
Chain Leaks
@thechainleaks
LEAK: the affiliate who A/B'd CPA vs revshare on the same exchange — results inside
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