Advantage+ Shopping took 70% of budget and won
Home goods store, 45d, $210k spend, head-to-head split.
Advantage+ Shopping Campaign (automated, single-campaign structure) ran alongside a manual 8-ad-set build.
ROAS:
— Manual: 2.3x
— Advantage+ Shopping: 3.0x ▲0.7
CPA $38 vs $29 ▼24%. The catch: 62% of Advantage+ purchases were tagged 'existing customer' — only after capping the existing-customer ratio at 25% did incremental new-buyer ROAS clear 2.0x.
Read: Advantage+ wins the dashboard, but check the new-vs-existing split before you trust the number.
Pixel & Profit
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Advantage+ Shopping took 70% of budget and won
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