Case file: the carousel that out-earned video
Everyone assumes video wins. One account found the opposite for a problem-aware audience.
— A four-card static carousel: card one names the pain, cards two and three show the before/after, card four is the offer.
— Carousel beat the hero video by 1.8x on return on ad spend at the same budget.
— Card one alone drove an 11% higher swipe rate than any thumbnail the video used.
Why it works: a reader who already knows their problem wants to scan, not sit through a 20-second buildup. Static gives them control of the pace. ⭐ Pick of the week for any offer where the buyer is already shopping, not discovering.
Creative Radar
@CreativeRadar
Case file: the carousel that out-earned video
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