Reversals cluster on specific weekdays
Reversal = an approved conversion later clawed back by the advertiser.
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Share of weekly reversals landing Mon–Tue: ~58% ▏▏▏▏▏▏
Wed–Thu: ~27% ▏▏▏
Fri–Sun: ~15% ▏▏
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Sample: 41 offers, reversal timestamps over 12 weeks.
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Advertisers batch fraud and quality reviews early-week, so Friday balances are systematically inflated.
Read: discount your Friday dashboard number; the Monday scrub has not posted yet.
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Reversals cluster on specific weekdays
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