Unpopular opinion: "keep it short" cost you money.
We replaced 25 one-line captions with 280-word stories — full setup, conflict, ugly detail, payoff. Average watch-to-profile rate doubled, link clicks up 38%. Short captions only win when you have nothing to say, which is most of why people preach them.
Length isn't the enemy. Boredom is. Agree? Quote-tweet your shortest flop.
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Unpopular opinion: "keep it short" cost you money.
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