He rewrote 6 words and inbound doubled

He rewrote 6 words and inbound doubled
Q: "My bio says 'digital marketer helping brands grow.' Why does no one reach out?"

Short answer: because that line could be anyone. A consultant's bio was generic, and he got maybe 1 inbound DM a month. Positioning is the one-sentence answer to "who do you help, with what, that others don't."

We rewrote it to: "I fix tracking for DTC brands after iOS broke their data." Specific buyer, specific pain, specific moment. Nothing else on his profile changed.

Over the next 8 weeks his qualified DMs went from 1 to 7 a month, and he stopped getting tire-kickers asking for free logos.

Try this today: rewrite your headline as "I help [specific person] with [specific painful problem]." Cut every word that could describe a stranger.