Adding shippingDetails to Product schema cut one store's 'unspecified shipping' warnings from 11k to zero
A Shopify-adjacent merchant had 11,300 products flagged in the Merchant Listings report for missing shippingDetails and hasMerchantReturnPolicy. Free-listing impressions were soft because Google demotes items with unknown shipping. As of this week they injected OfferShippingDetails with real rates plus a 30-day return node sitewide via a single template change.
— Merchant Listing warnings dropped to 0 in nine days
— Free product-listing impressions rose 22% month over month
What it means for you: shipping and return nodes aren't optional polish — they're a ranking input for free listings. The data was already in their cart; it just wasn't in the markup. Watch this: return-policy schema is the next field Google starts demoting on.
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Adding shippingDetails to Product schema cut one store's 'unspecified shipping' warnings from 11k to zero
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