One data study earned 38 links across DR 60-91
Fintech client, single digital-PR asset (a survey of 1,500 consumers), tracked 120 days post-launch, n=38 placements from 412 journalist pitches (9.2% pickup).
DR distribution of the links earned:
— DR 80-91: 7 links (Forbes, Business Insider tier)
— DR 70-79: 11 links
— DR 60-69: 14 links
— Below 60: 6 links (syndication scrapes)
Median DR was 71 — roughly 20 points above what the same client's manual outreach produced ($290/link, DR 49 median). Blended cost here was $340/link including the study's production.
The takeaway isn't 'do PR.' It's that original data shifts the entire DR distribution upward, not just the top end.
Price a data study against your blended link cost, not against a single placement.
Link Velocity Index
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One data study earned 38 links across DR 60-91
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