Fixing 1,200 orphan pages lifted impressions 38%

Fixing 1,200 orphan pages lifted impressions 38%

This week on the radar: internal-linking case studies with before/after data.

Confirmed by the team
— Aleyda Solis — An ecommerce catalog had 1,200 product pages with zero internal links pointing in. After adding contextual links from category and related-item modules, GSC impressions on those URLs rose 38% over eight weeks and average position improved 2.4 spots.

Read this
— Screaming Frog blog — Their crawl-based method for finding the orphans in the first place, which is the unglamorous half of the story.

One to bookmark: Solis' writeup separates the linking effect from a concurrent content refresh, so the 38% is cleaner than usual.