Smartlinks trade 15-30% EPC for variance reduction

Smartlinks trade 15-30% EPC for variance reduction
Smartlink = a rotator that auto-routes clicks to the best-matching offer.
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Direct single-offer EPC, well-matched: $0.52 ▏▏▏▏▏
Smartlink blended EPC, same traffic: $0.38 ▏▏▏▏
EPC day-to-day variance, direct: 34%
EPC day-to-day variance, smartlink: 11% ▏▏▏
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Sample: 18 traffic streams run both ways for 21 days.
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Smartlinks buy stability and fill, paying for it with a haircut on peak earnings.
Read: use smartlinks for messy/long-tail geos; go direct where you can match the offer yourself.