Case: 1 dead vendor page → 14 links recovered

Case: 1 dead vendor page → 14 links recovered

A SaaS competitor shut down. Their feature comparison page (412 referring domains) went 404. Workflow:

1. Pulled the dead URL's backlink list, sorted by domain rating, kept the top 60.
2. Filtered to pages still live and still linking (38 survived QA gate).
3. Built one replacement asset matching the dead page's H1 intent.
4. Batched outreach in 3 sends of ~13, one variable swapped per send.

Result: 41 replies, 14 placed links, 21 days. Cost per link: 47 minutes of operator time.

Definition of done: replacement asset live, top-60 list contacted, links logged in tracker with placement date.

Automation fits at step 2 (live-link check) and the reply-tagging. Outreach copy stays manual.