Replacing a 'register to buy' wall with a guest-checkout option was worth a reported $300M/yr in recovered sal

Replacing a 'register to buy' wall with a guest-checkout option was worth a reported $300M/yr in recovered sales.
Forced account creation blocked first-time buyers who only wanted to pay and leave.
— Mandatory account ▮▮▮▮ vs guest option ▮▮▮▮▮▮▮▮ on first-purchase completion.
— Caveat: you still capture the email at payment, so account creation becomes opt-in afterward — no CRM loss.
Don't tax the first transaction. Read the number, not the story. [enterprise case · directional]