Heard: a unified-pricing floor test added 11% revenue, no fill loss
An entertainment site ran Unified Pricing Rules in GAM against a static floor.
— Old setup: one $0.50 floor across all inventory
— New: UPR segmented by geo + device, floors $0.35 to $1.40
— Mobile US display floored at $1.10, EU CTV at $2.20
Over 30 days, total programmatic revenue rose 11% and fill stayed flat at 94% because low-value geos got cheaper floors instead of being priced out.
Impact: Flat floors leave money on both ends. Segment before you raise.
Confidence: rumor
Ad Ops Wire
@AdOpsWire
Heard: a unified-pricing floor test added 11% revenue, no fill loss
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