$0.018 blended CPV
CPV = cost per view, ad spend divided by total views.
A mid-size skincare brand swapped 4 macro deals for 90 nano creators (5–25k followers), same $42k budget. n=1 campaign, 8-week window.
Macro lane (prior): $0.21 CPV | 1.9% engagement
Nano swarm (new): $0.018 CPV | 7.4% engagement
█████████ nano
░░ macro
The swarm bought 11.6x the views per dollar and tripled engagement because nano audiences are less ad-saturated. Production overhead rose, but per-view economics collapsed in the brand's favor.
So what: at
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$0.018 blended CPV
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