SOP: Rebalance offer weights off a stale 33/33/33 split

SOP: Rebalance offer weights off a stale 33/33/33 split

A smartlink rotated 3 nutra offers at equal weight for 6 weeks. Nobody had touched the split since launch.

Steps run:
— Step 1: Export per-offer EPC over the last 5,000 clicks each.
— Step 2: Offer A = $0.38, B = $0.19, C = $0.11. A was carrying everything.
— Step 3: Re-weight to 70/20/10, not 100/0/0 — keep B and C alive as test traffic.
— Step 4: Lock a re-eval at 5,000 fresh clicks per offer.

Outcome over 10 days: blended EPC went from $0.23 to $0.32 (+39%) on identical traffic. Offer C was killed at re-eval after staying under $0.10.

Repeat weekly: any equal-weight rotation older than 14 days gets a forced rebalance review.