Case study: a Lead Gen Form beat a landing page 3-to-1

Case study: a Lead Gen Form beat a landing page 3-to-1

Wondering if LinkedIn's built-in form is worth it? Here's a clean test.

A consulting firm ran the same offer two ways for one month:
— Version A sent clicks to their website landing page
— Version B used a Lead Gen Form (a pop-up form that auto-fills from someone's LinkedIn profile)

Same audience, same budget of $40 per day each.

Landing page: 11 leads, CPL $109.
Lead Gen Form: 34 leads, CPL $35.

Why such a gap? The form removes typing. Name, email, and company are already filled in, so people finish instead of bouncing.

Next step: build one Lead Gen Form and run it beside your landing page for a week. Compare the two.