Queries with an AI summary lose 18 to 34 percent of organic clicks

Queries with an AI summary lose 18 to 34 percent of organic clicks
Generated answer boxes change the click math. We compared click share on 800 queries with and without an AI overview present.

— Informational queries, click loss: 34 percent ▇▇▇▇▇▇▇
— Commercial queries, click loss: 18 percent ▇▇▇▇
— Queries where overview cited the rank-1 page: 31 percent
— Queries citing a page outside the top 10: 22 percent

The summary absorbs clicks hardest on informational SERPs, where the answer is short. So what: shift effort toward commercial and comparison queries where the box leaks less, and structure informational pages to be citable, since 1 in 5 citations go to pages that do not even rank top 10.

Benchmark of the week: an AI summary cuts informational clicks by a third.