Unpopular opinion: your emoji are eating your hook.

Unpopular opinion: your emoji are eating your hook.

We stripped every emoji from the first line of 40 ad captions and let the words carry it alone. Click-through went from 1.9% to 3.1% in two weeks, same budget, same creative. Turns out the 🔥 wasn't selling — it was just buffering before the reader hit the actual promise.

Your opener has one job and a rocket emoji is doing none of it. Fight me.